Interesting note sent to Sequoia Capital founders & CEOs to provide guidance on how to ensure the health of their business while dealing with the effects of the #coronavirus, at ScaleUp Group we are available to help UK Tech ScaleUps during and after the COVID-19 crisis. We’re #GrowingGlobalChampions ..

“We suggest you question every assumption about your business, inc.
▪️Cash runway.
▪️Fundraising. What would you do if fundraising on attractive terms proves difficult in 2020-21?
▪️Sales forecasts. Deals that seemed certain may not close.
▪️Marketing. With greater economic and fundraising uncertainty, you might even want to consider raising the bar on Marketing ROI.
▪️Headcount. Can you do more with less and raise productivity.
▪️Capital spending.
Having weathered every business downturn for nearly fifty years, we’ve learned an important lesson — nobody ever regrets making fast & decisive adjustments to changing circumstances. In downturns, revenue and cash levels always fall faster than expenses. In some ways, business mirrors biology. As Darwin surmised, those who survive “are not the strongest or the most intelligent, but the most adaptable to change.”
Full article here via Medium